In many South Asian cultures, the haldi ceremony is performed before weddings. Turmeric makes up the majority of this vibrant yellow paste, which is applied to the bride and groom's bodies. Haldi is believed to ward off evil spirits, promise a life of prosperity, and make the couple have a beautiful glow on their wedding day. We think this tradition is beautiful and should be celebrated.
Unfortunately, there's a horrible truth that isn’t often talked about. In India alone, it is estimated that 47% of girls are married before their 18th birthday. We don't want something as amazing as the haldi ceremony to be associated with child marriage. We've made it our mission to help empower girls around the world and prevent future child brides.
Every time you buy some YLLO, you help :
Visit Girls Not Brides to read about all the wonderful, world-changing goals that they’ve set out to tackle and how you can get involved. You can also read out all the charities we were fortunate enough to donate to in 2016.