Helping Girls

We're on a mission to help end child marriage.

In many South Asian cultures, the haldi ceremony is performed before weddings. Turmeric makes up the majority of this vibrant yellow paste, which is applied to the bride and groom's bodies. Haldi is believed to ward off evil spirits, promise a life of prosperity, and make the couple have a beautiful glow on their wedding day. We think this tradition is beautiful and should be celebrated.

Unfortunately, there's a horrible truth that isn’t often talked about. In South Asia, almost 50% of girls are married before their 18th birthday. We don't want something as amazing as the haldi ceremony to be associated with child marriage. We've made it our mission to help empower girls and prevent future child brides.

We're donating 10% of our profits to Plan International Canada's Hatibandha Project in 2018.

Girls in Hatibandha

Hatibandha is one of the most remote and undeveloped communities in Bangladesh.

On a series of silt islands called the chars, families farm without the benefit of running water or electricity and far from most amenities, like schools, clinics, and markets. Natural disasters, such as monsoons and floods, only add to the hardship by damaging homes and properties, contaminating water supplies, and keeping children from school.

The majority of girls drop out of elementary school. Without a basic education, these girls have little chance of becoming independent women who can support themselves and their families, meaning many are forced to marry as young as age 12.

Walking to school

Infant and maternal mortality rates are also staggeringly high in Hatibandha. Adolescent pregnancies, a lack of maternal health care, literacy, and life skills for girls and women, combined with the fact that most give birth at home without the presence of a skilled birth attendant, create enormous challenges for women and girls living in poverty.

Every time you buy something from our YLLO Beauty range, you help :

  • Improving access to secondary education, especially for girls, by constructing girls’ dormitories and setting up boat services that can take teachers and students to and from school during the rainy season.
  • Getting girls in school and working with the community on skills training, micro-finance, and income-generating initiatives targeted at girls and women.
  • Helping to raise awareness of gender discrimination and the importance (to everyone) of changing social practices and attitudes so that girls and women can take their rightful place as equal members of the community.
  • Training teachers and purchasing school supplies.
  • Installing separate latrines for boys and girls in primary schools.
  • Train local staff and volunteers to deliver emergency and obstetric care to women, along with tools and information to support better family planning, healthier pregnancies, safer deliveries, breast feeding and vastly improved maternal nutrition and infant care.
  • Helping schools reopen quickly after a disaster.
  • Teaching children how to swim.
  • Distributing disaster emergency kits.
  • Educating community members on how to build disaster-resilient housing, store food, and protect their lives and property.
  • Helping schools build disaster-resilient latrines and implementing some basic and highly effective practices for safeguarding health and the local water supply.

Girls at school

Visit Plan International Canada to read more about the Hatibandha Project and all the other world-changing goals that they’ve set out to tackle.

In Support of Plan International